Red Wine from British-founded Supermarket Asda is Best in the World

 
The next time you’re planning to give a bottle of wine as a gift, why not go for the world’s best wine? The best part is, it’s not a super-rare vintage with an over-the-top price tag– there’s a big chance you can find it at the nearest Wal-Mart or equivalent supermarket.

 
The Best in The World

Asda Red WineThe La Moneda Reserva Malbec 2015 sold exclusively at British supermarket chain Asda– a Wal-Mart subsidiary– was awarded the best single-varietal red wine under £15 at the recently concluded Decanter World Wine Awards (DWWA) 2016.

The dry red wine from Chile’s Central Valley won a platinum “best in show” medal after besting 16,000 other wines for the category. Two hundred forty (240) experts tasted all the entries at the wine competition, which included 69 Masters of Wine and 26 Master Sommeliers.

“At just £5.75 [$8], the exclusive La Moneda Reserva Malbec is the perfect example of how we’re able to offer shoppers exceptional quality at low prices,” Asda wine buying Ed Betts told The Independent.

“The La Moneda Reserva Malbec is also currently on rollback at £4.37 [$6], and as the perfect match to barbecued meats, we’re expecting high demand in the coming weeks.”

 
‘Full of Energy’

The La Moneda Reserva Malbec was described as having  “an excellent freshness” and a finish that was “full of energy”.

Its flavours of “freshly crushed black fruit, creamy vanilla yoghurt and pepper spice” earned praises from the judges. They also commended  it’s value and quality.

On the Asda website, the accompanying tasting note describes the dark and brooding wine as a deliciously smooth and juicy drink, with a rich blackberry, black cherry, and damson fruit flavours.

This particular Malbec bested 600 other Chilean wines before being shortlisted and winning the category. More than 200 of the judges chose the La Moneda Reserva Malbec

 
Out of Stock

Following the win, sales of the wine skyrocketed, even crashing the Asda website. The wine is currently sold out on the retailer’s wine shop, but is still available in several stores online.

A Toast to the English

English wines won big at the event as well. Sparkling wines from the Uk have grabbed the headlines in recent months– as expected, these also performed well at the competition. However, it was the English still wines that received unexpected wins.

Tesco won five silver medals for its own Tesco and Tesco Finest brand bottles. Ninety percent (90%) of the English wines that were tasted during the competition received medals. Two were awarded platinum medals: the Gusbourne Estate’s pinot noir for the ‘best red over £15’ category, and the Kit’s Coty Estate Chardonnay by the Chapel Down Winery for the ‘best white over £15’ category.

 
The Judgment of Tobacco Dock

Forty years following the Judgment of Paris, another similar decision took place at the DWWA 2016, which was held at London’s Tobacco Dock.

A pinot noir from Oregon bested both premier and grand cru Burgundy wines to take the platinum medal as ‘best in show’ for Pinot Noirs over £15.

 
The Judging Process

Asda Red Wine 2All wines were blind tasted by panels of judges who are experts on certain regions and styles. Gold medal winners then go against other winners in their region for the platinum medal. At this point, the gold medal wines are re-tasted and can still be downgraded or promoted.

Platinum winners then move on to a special blind taste test that includes DWWA 2016 Chair Steven Spurrier and guest vice chair Gerard Basset OBE MW MS. This is when the ‘best in show’ winners are chosen.

 
Wine is Hard Work

“Each wine is a year of someone’s hard work and so it is very important to allow time to appreciate and discuss the wine for an award,’ said Decanter managing director Sarah Kemp.

“The DWWA puts a spotlight on exceptional wines, some of which may not be able to afford marketing budgets to shout about them.”